Italian fashion is the epitome of style and elegance of the beautiful country.
Italian fashion is one of the great appeals of the international tourism together with the ‘ art , the food , the music… and shopping in Italy is a pleasant and fun to intersperse a visit to an exhibition or a monument.
The textile sector in Italy – clothing , leather , footwear – moves a significant volume of business and is a large part of quality production exported all over the world.
The Italian brands excel in the world with the great and legendary brands of “Made in Italy” including but not limited to : Prada , Armani, Versace , Cavalli, Dolce & Gabbana , Ferre, Gucci , Tod’s, Valentino , Trussardi, Missoni , Biagiotti, Moschino , Rocco Barocco, Sergio Rossi and many others.
The success of Italian fashion is the result of a long history that has gone hand in hand with the evolution of society and culture: the beginning of the ’50s to modern trends, through the glamour of cinema and the sensuality of the great actresses who have been fascinated by the “Made in Italy” brand .. A charm that over the decades has expanded like an echo, and that continues to this day.
For tourists it is impossible to resist the lure of fashion.
Boutiques of the most popular brands and emerging designers, department stores of the most famous fashion house (often themselves are a sight not to be missed in the amazing creativity of the Made in Italy), charming little shops: the entire peninsula is an irresistible attraction.
All this is made even more enjoyable by the fact that purchases are made in the frame, unique and evocative of art cities , centers of Unesco heritage , and ancient villages, all places with historical value immeasurable and for which Italy is famous in the world.
During the fashion week, the news are presented in preview on the catwalks in the glittering surroundings of the worldly Milan , internationally recognized capital of “Made in Italy”, in the “Fashion District “: Via Montenapoleone , Via Manzoni, Via Sant ‘ Andrea, Via della Spiga.
In Rome, luxury is “at hand” with boutiques scattered in the Piazza di Spagna , the Spanish Steps and Via del Corso.
Not to be outdone, Florence has Piazza d’excellence for fashion, especially in the fields of leather goods, footwear and accessories. In Florence every year they hold ” Pitti Immagine “, one of the most important events dedicated to men’s fashion.
Other cities such as Venice , Naples and Genoa , as well as hosting the Italian designer stores, are also offices of boutique craft of tradition and value, such as Marinella in Naples, famous for its ties to Genoa or Finollo renowned for his shirts .
Many high street stores are located in the most chic seaside resorts such as Portofino, Forte dei Marmi, Positano, Capri, Taormina, Porto Cervo, or in mountain resorts such as Cortina , Courmayeur, Cervinia, Madonna di Campiglio, from always places renowned for their elegant shops.